One again Nike took a stance on social issues and against the NFL. They chose Colin Kaepernick because at the time he was suing the NFL for conspiring to keep him out of the league due to his protests against inequality and police brutality. The ad features LeBron James, Serena Williams, and other athletes who have had to overcome challenges.

In 2016, Kaepernick started a movement of taking a knee during the national anthem at NFL games to protest the racial injustice in the country. He states in the commercial that “Believe in something, even if it means sacrificing everything.” This was such a strong statement that it was the focus on a lot of the print ads as well. The ‘Dream Crazy’ ad was so touching that it won Nike an Emmy for outstanding commercial at the 2019 Creative Arts Emmy Awards.